Case Study

The Top Model Foundation

A new identity for a non-profit independent charity helping change lives for sick children and children in need.

We had the pleasure to work closely with The Top Model Foundation™ and Trustees to create a new logo and identity system to help communicate what they do, convey the brand values whilst appeal to a wide audience.

The Challenge

The Top Model Foundation™ approached us in need of help with creating a new identity system and with positioning of their brand. They already have an established global fashion brand “Top Model” and wanted this to be an extension of this brand but different enough to be it’s on independent charity. The new brand would need to be adaptable to various marketing materials and communicate what they do.

The Solution

The final logo was an evolved adaptation of concepts, illustrations and imagery which consisted of sick children, reaching hands and illustrations. The default colour scheme is blue and magenta which echoed many of TTMF’s brand values: trust, loyalty, love, compassion, kindness and more. The Top Model Foundation will be sponsoring many events and would be used on various marketing platforms so it was important the logo was adaptable, so we discussed and decided upon various colour schemes without losing the identity.

John at Social Engagers helped us to create a brand vision for our charity that we could never have imagined. His attention to detail, coupled with some fabulous concepts AND a willingness to listen to our own ideas was priceless. Cannot recommend highly enough.

Geoff Cox - Chair of the Board of Trustees | TTMF

Marketing Materials

We wanted to experiment and see how versatile the new brand was so our designer mocked up the logo onto sponsor boards, stationery and charity buckets ready for an upcoming event. Whilst doing so, we wondered how we could increase exposure, awareness and raise money all at the same time. We had an idea to design enamel pin badges, mugs and even calendars which we could sell.